-40%

A&P 1920s advertisements – Lot of 3

$ 4.95

Availability: 10 in stock
  • Original/Reproduction: Original
  • Date of Creation: 1920s
  • Type of Advertising: Magazine
  • Color: Multi-color
  • Country/Region of Manufacture: United States
  • Condition: These three color ads are from 1926, 1927 and 1928; they are well over 90 years old. The colors on each are vibrant. See examples below that show ads that have been matted...
  • Modified Item: No
  • All returns accepted: ReturnsNotAccepted
  • Brand: A&P

    Description

    These three ads for A&P grocery stores (“Where Economy Rules”) are from 1926, 1927 and 1928. They measure approximately 11 x 14 inches. They each feature women and why they shop (or should shop) at A&P stores.
    The ads would look great matted and/or framed.
    The Great Atlantic & Pacific Tea Company, better known as A&P, was an American chain of grocery stores that operated from 1859 to 2015. From 1915 through 1975, A&P was the largest grocery retailer in the United States (and until 1965, the largest U.S. retailer of any kind).
    A&P was considered an American icon that, according to The Wall Street Journal, "was as well-known as McDonald's or Google is today," and was "Walmart before Walmart." At its peak in the 1940s, A&P captured 10% of total US grocery spending.
    Known for innovation, A&P and the supermarkets that followed its lead significantly improved nutritional habits by making available a vast assortment of food products at much lower costs. Until 1982, A&P also was a large food manufacturer. In his 1952 book,
    American Capitalism
    , John Kenneth Galbraith cited A&P's manufacturing strategy as a classic example of countervailing power that was a welcome alternative to state price controls.