-40%
A&P 1920s advertisements – Lot of 3
$ 4.95
- Description
- Size Guide
Description
These three ads for A&P grocery stores (“Where Economy Rules”) are from 1926, 1927 and 1928. They measure approximately 11 x 14 inches. They each feature women and why they shop (or should shop) at A&P stores.The ads would look great matted and/or framed.
The Great Atlantic & Pacific Tea Company, better known as A&P, was an American chain of grocery stores that operated from 1859 to 2015. From 1915 through 1975, A&P was the largest grocery retailer in the United States (and until 1965, the largest U.S. retailer of any kind).
A&P was considered an American icon that, according to The Wall Street Journal, "was as well-known as McDonald's or Google is today," and was "Walmart before Walmart." At its peak in the 1940s, A&P captured 10% of total US grocery spending.
Known for innovation, A&P and the supermarkets that followed its lead significantly improved nutritional habits by making available a vast assortment of food products at much lower costs. Until 1982, A&P also was a large food manufacturer. In his 1952 book,
American Capitalism
, John Kenneth Galbraith cited A&P's manufacturing strategy as a classic example of countervailing power that was a welcome alternative to state price controls.